What's there to be said about Joey Badass that hasn't already been said? The kid is coming off a whirlwind of tours and major appearances in conjunction with his debut album release (which if you don't have by now I don't know how you're living your life.) Yesterday Joey and his Pro Era conglomerate had the Billionaire Boys Club flagship store in SoHo completely under their control, with special appearances from Statik Selektah and Smoke DZA it was a great way to spend the afternoon. Upon my arrival to the shop the line stretched as far as West Broadway and down the block; it was really a site to behold and being really good friends with Joey and the Pros makes for some compelling photographs as I'm sure some of you already know. Enough about me braggin' though, look at these photos and see what I saw. Special thanks goes out to the whole BBC/IceCream staff and to all the people that came out and made it a really special afternoon.