August Alsina presents "This Thing Called Life" @Concepts NYC #TTCL / by Levi Felder

While working at Concepts I'm seeing a lot of close collaborations with musical artist lately, it's important for a brand to maintain exclusivity through local in-store events with with myriad of talent artist that appeal to the taste of today's youth. Between Future, Pusha-T, and August, I think we're off to a strong start. These females waited for about 7-8 hours outside to meet August for 2 minutes it's astounding to me! Hopefully I can have a gallery show that kicks ass like that!